Lohri season is here, and with it comes the irresistible charm of festive winter treats. Traditionally celebrated with songs like ‘De mai Lohri, jeeve teri jori,’ the festival has evolved into modern parties, but the classic winter delicacies still reign supreme. Think til gur, pinnie, gajjak, and more—they’re the real stars of the celebration!
Shops across Ludhiana are buzzing with these goodies, and there’s a twist this year—health-conscious options are making waves. Ritu Malhotra, who runs ‘Secrets,’ reveals pinnies made of flaxseeds and nuts are in high demand, even internationally. Unique picks like date and fenugreek seed pinnies are now a trend. Prices range from Rs 600 to Rs 1500 per kg, and the orders are rolling in!
Sweety Ghai, from ‘A Sweet Story,’ taps into this custom with her special Lohri baskets. These baskets include gur, til bhugga, and sugar-free options for those watching their diets. Customers are loving her handmade creations tailored to their tastes. From plenty of nuts to reduced sugar, she’s got everyone covered.
The market isn’t just about tradition; it’s adapting to the needs of the modern palate. Healthier alternatives and personalized goodies show how Lohri is staying relevant in today’s times. But one thing hasn’t changed—the joy these winter treats bring is timeless.
So whether you’re at an upscale party or cozy at home, indulging in these sweets is a must this Lohri. Go ahead, treat yourself, and keep the spirit alive, one bite at a time!